Must-have Partner Marketing Tools
The new buyer's journey is chaotic, doesn't follow any specific route, and heavily impacts…
The channel-based B2B sales model presents a lot of challenges in terms of partner engagement and the recent Coronavirus outbreak has made it even more difficult for vendors to enjoy sizable partner mindshare. A recent survey of Channel Chiefs conducted in the wake of Covid-19 brought to light that in the current situation, characterized by tight margins, partners are increasingly looking for sales and marketing help from vendors to generate leads and build a brand in the local market. In addition, with fewer in-person events, trade shows, and lunch & learns, there is a large demand for digital marketing & sales tools.
In our recent whitepaper, we examine the key areas where channel partners need vendor support and how vendors who have implemented a PRM platform can offer it to them by creating a partner-friendly, conducive environment where sales and marketing tools are seamlessly integrated into their existing PRM environment.
Our research points out that vendors need to support channel partners in the following four critical areas-
While vendors may choose to invest in multiple sales and marketing tools, to achieve the best results it is recommended that they adopt a set of sales and marketing tools that integrate with the PRM platform. Channel partners are too busy working in their business to work on it. They don't have the time to access multiple platforms. Switching between a PRM software, sales, and marketing automation platform and the CRM tool is just too much of a hassle. This kind of setup is most likely to result in plummeting partner mindshare. Hence the need for integrating the partner marketing and sales tools into the PRM environment.
Interested in learning more? Download our whitepaper, Leveraging Salesforce PRM with integrated partner marketing and sales tools".
The new buyer's journey is chaotic, doesn't follow any specific route, and heavily impacts…
One of the biggest challenges vendors face when selling through channel partners is brand…
